Hasbro has always used television commercials to promote their Transformers toy lines. In the 80s, this was especially effective as TV was the best motion media platform to reach young kids. Did we mention Transformers G1 series was originally conceived to sell toys? Commercials typically […]

Hasbro created this collection toy line to bridge the gap of their Transformers figures in 2006 when Transformers the live action movie was delayed to 2007. Dubbed Transformers: Classics, this line featured modern versions of Generation 1 (G1) characters. Must say, they are pretty cool! […]

Before the dawn of the internet, toy catalogs were a huge part of our childhood. How else would we dream about what our parents will buy for us? It came in the mail and as part of the toy packaging. In fact, some would consider […]

Did your parents throw out your Transformers after you got older? Did you play them until the pieces fell apart. Of course you did. Toys are meant to be played with. As an adult though, we wish we had the presence of mind to save […]